NMMA Recognizes Hurricane Deck Boats with Marine Industry Customer Satisfaction Index Awards
ELKHART, Indiana —March 1, 2017—The National Marine Manufacturers Association (NMMA) today announced the recipients of the 2016 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged during the Innovation Breakfast at the 2017 Progressive® Insurance Miami International Boat Show® in Miami.
The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2016 and December 31, 2016. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 122,000 customers.
“Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today’s boater remains the boater of tomorrow, and promotes industry growth by de veloping boaters into lifestyle advocates,” notes Robert Newsome, vice president of engineering standards and membership for NMMA. “We congratulate Hurricane Deck Boats for their commitment to their customers and for creating an incomparable boat ownership experience.”
“Every day is approached with the mindset of how can we improve; how can we make the everyday boating experience better for the people who support our brands,” stated Chip Gerlach, President and General Manager at Hurricane Deck Boats. “Hurricane was the creator of the deck boat market, and has been the industry leader for decades. We owe it to all of our dealers, consumers, and employees – to never settle for acceptable. We are dedicated to being extraordinary.”
Godfrey Marine, which includes Hurricane Deck Boats and Godfrey Pontoon Boats is the most decorated manufacturer in the industry having received 34 total CSI awards since the inception of the award in 2003.
About Godfrey Marine:
With industry-leading products including Hurricane Deck Boats, Godfrey Pontoon Boats (Sanpan, Aqua Patio and Sweetwater), Godfrey Marine is one of the largest boat manufacturers in the U.S. For more information on the company and its brands, visit www.GodfreyMarine.com